In fact, it’s arrived, in Mayfair. The Burberry Christmas Tree in Claridge’s will be officially unveiled tonight at a party hosted by designer Christopher Bailey.
We fabricated the structure and umbrellas in our Studio, and then installed the finished piece in Claridge’s overnight, so guests awoke to a lobby filled with the glamour and sparkle of Christmas.
The tree is 6 metres tall, covered with 100 umbrellas and 77,000 LEDs, which are activated by three motion sensors.
We worked in partnership with Burberry, Claridge’s, Light Initiative and Renegade to produce it.